The sleek boxy silhouette provides a blank canvas for luxury houses looking to let their logo do the talking. Structured handheld bags continued to go strong on the fall 2019 runways.
Chloe the C Bag, the new bag collection under new creative director Natacha Ramsay-Levi, first spotted at Spring 2019 runway. What we love about it is that it’s a distinctive yet bold take on the logo bag trend, with simply a large gold C at the clasp. Stayed true to Chloé’s heritage of luxe, but distinctly Parisian cool-girl style. The bag is offered in multiple variations, from sunset ombré croc-embossed leather to colorblocked leather and suede, and made an immediate impact on the street style scene. This new It bag suddenly in the hands of some of the world’s most stylish women, Aimee Song, Pernille Teisbaek, Caro Daur and many other.
Dior 30 Montaigne, is the bag that presented by Maria Grazia Chiuri as part of a tribute collection to the house’s storied address, 30 Montaigne. Debuted in the Dior Pre-Fall 2019 show, the bag was rather simple, a rectangle with a wide flap cinched by a vertical belt and secured by a large CD clasp. The campaign release featuring the face of Dior, Jennifer Lawrence that wears the bag in a logo fabric version. Dior 30 Montaigne easy-to-carry size and inviting shape define practicality and wearability, made it an instant hit. Compared to the relaunched of Saddle Bag, Dior 30 Montaigne was hoped to create a new classic which, through its design and key elements, would be a manifesto for rebooting Dior’s hallmark styles in a contemporary manner.
Louis Vuitton Dauphine Bag, Nicolas Ghesquière has updated it for the Cruise 2019 Collection, but this bag was originally introduced in the 70s. This, again, hinting that vintage inspired bags aren’t going away any time soon. The Dauphine bag named as the latest it bag and sold-out as quickly as it was released. The bag features a flap front with the Louis Vuitton metal logo. The hexagonal chain strap and adjustable leather strap allow the bag to be worn two ways, epitomizing the House’s flair for adapting its heritage to modern lifestyles.
When you take a closer look, those three just launched bags are look alike. We’re deep into the era of sartorial echoes. Fashion fanatics may claim that the old Celine Classic Box bag started the domino effect. The Classic Box bag features a sleek boxy silhouette and with a pared-down closure that embodies Phoebe Philo’s signature minimal aesthetic on the front flap.
But then if we move even further back to another heritage house that has been turning out classics for decades, the most iconic predecessor of the Celine Classic Box Bag would be the Hermès Constance. Designed by Catherine Chaillet in 1959, it remains one of the few Hermès bags designed by a woman. Hermès Constance timeless appeal resonates with today’s designers for a number of reasons.
That the key trend for Fall 2019 is 70s-inspired, and shoulder bags like the Constance and Celine’s original design were popular in the ‘70s. And as logomania evolves, logos are being incorporated more structurally into hardware.